As writers and PR professionals, how much do we rely on AI? Where do we draw the line between what is research and what is supplementing our work. If AI learns our voice, language, and nuances– at what point is it “just” AI? Is it possible for AI to anticipate what we would think–and write like we would?

This week, I was in a time crunch and was asked to do three things at the same time. I’m only one person with two hands and, on occasion, it can seem like I work miracles but even I have my limits. I’m still experimenting with AI and its uses in my job but, for this project, I thought talking points would help me with one of the three projects.

I uploaded a document and asked ChatGPT to provide some talking points that I could use to craft a press release. Shockingly, ChatGPT used several phrases I’ve used in the past though the document I uploaded came from a completely separate source and writer. It felt like ChatGPT was in my head. I’m not sure if I should be alarmed or impressed.

What do you think about AI and its uses for writers and professionals?